Privacy Policy

Effective Date: August 6, 2026 Last Updated: August 6, 2026

My Amazing Brain LLC (“My Amazing Brain,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit www.myamazingbrain.org or communicate with us through the website.

By using the website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Information You Provide

We may collect information that you voluntarily provide, including:

• Your name
• Your email address
• Your organization, profession, or role
• Information submitted through contact, media, partnership, bulk-order, or personalized-book inquiry forms
• Newsletter subscription information
• Feedback, questions, or other communications you send to us

Please do not submit medical records, diagnostic reports, school records, Social Security numbers, financial account information, or other sensitive personal information through the website.

When contacting us about a child, please share only the information reasonably necessary for your inquiry. Do not submit a child’s full name, birth date, medical records, school records, or other identifying information unless we have specifically requested it through a secure process and explained how it will be used.

Information Collected Automatically

When you visit the website, our website platform and service providers may automatically collect limited technical information, such as:

• Internet Protocol address
• Browser and device type
• Operating system
• Pages viewed
• Dates and times of visits
• Referring website
• General geographic location
• Website interactions and navigation activity

We may use cookies and similar technologies to operate the website, remember preferences, understand website usage, maintain security, and improve performance.

You may be able to limit cookies through your browser settings. Disabling some cookies may affect how the website functions.

Information From Third Parties

We may receive limited information from companies that help us operate the website, deliver emails, process forms, analyze website traffic, or provide other services.

Purchases made through Amazon, Bookshop.org, or another third-party retailer are handled by that retailer. We generally do not receive your complete payment-card information from third-party retailers.

2. How We Use Information

We may use collected information to:

• Respond to questions and requests
• Send newsletters, free resources, announcements, and project updates
• Process or discuss bulk-order, media, partnership, speaking, or personalized-book inquiries
• Provide requested downloads or materials
• Operate, maintain, secure, and improve the website
• Understand how visitors use the website
• Prevent fraud, misuse, or security problems
• Maintain business records
• Comply with legal obligations
• Protect our rights and the rights of others

We may also use information for another purpose disclosed when the information is collected or with your consent.

3. Email Communications

When you subscribe to our email list, we may send you resources, book news, project updates, and occasional promotional communications.

You may unsubscribe at any time by selecting the unsubscribe link included in an email. You may still receive non-promotional communications that are necessary to respond to an inquiry or complete a transaction.

4. How We Share Information

We may share information in the following circumstances:

Service Providers

We may provide information to service providers that perform services on our behalf, including website hosting, form processing, email delivery, data storage, analytics, security, and technical support.

These providers may use information only as needed to perform services for us, subject to their own contractual and legal obligations.

Legal and Safety Reasons

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable law, legal process, or governmental requests
• Protect the safety, rights, or property of My Amazing Brain, website visitors, or others
• Investigate suspected fraud, misuse, security incidents, or violations of our Terms of Use
• Establish, exercise, or defend legal claims

Business Changes

Information may be transferred as part of a merger, sale, reorganization, financing, transfer of assets, or similar business transaction.

With Your Direction or Consent

We may share information when you ask us to do so or otherwise consent to the disclosure.

My Amazing Brain does not knowingly sell personal information or knowingly share personal information for cross-context behavioral advertising.

5. Children’s Privacy

The books and educational materials featured on the website are created for children and families. However, the website’s forms, newsletter signup, purchasing links, and business communications are intended for parents, guardians, educators, clinicians, and other adults.

Children under 13 should not submit personal information through the website. A parent or legal guardian should submit any necessary inquiry on the child’s behalf.

We do not knowingly collect personal information directly from children under 13. If we learn that a child under 13 has submitted personal information without appropriate parental involvement, we will take reasonable steps to delete it.

Parents or guardians who believe a child has submitted personal information may contact us through www.myamazingbrain.org/contact.

6. Health and Educational Information

My Amazing Brain is not a healthcare provider, mental-health provider, school, or educational agency. Information submitted through the website should not be assumed to be protected medical or educational records.

Please do not use the website to send confidential health records, treatment information, individualized education records, or information needed for urgent medical or mental-health assistance.

7. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Respond to inquiries
• Provide requested communications or services
• Maintain appropriate business records
• Fulfill the purposes described in this Privacy Policy
• Resolve disputes
• Enforce agreements
• Satisfy legal, accounting, or reporting obligations

Retention periods may vary depending on the type of information and the reason it was collected.

8. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

No method of transmission over the internet or electronic storage system is completely secure. We therefore cannot guarantee that information will never be accessed, disclosed, altered, lost, or misused.

Please use care when deciding what information to submit online.

9. Your Choices and Privacy Requests

Depending on where you live, you may have rights concerning your personal information, including rights to request access, correction, or deletion.

You may also:

• Unsubscribe from marketing emails using the link in each email
• Adjust cookie settings through your browser
• Ask us to update or delete information you submitted
• Ask questions about our privacy practices

To submit a request, contact us through www.myamazingbrain.org/contact.

We may need to verify your identity before completing certain requests. We will respond as required by applicable law.

10. Third-Party Websites and Services

The website may link to third-party websites and services, including booksellers, social-media platforms, media outlets, professional resources, and other organizations.

We do not control the privacy, security, content, or practices of third parties. This Privacy Policy does not apply to information collected by a third party. Please review the third party’s privacy policy before providing information or completing a purchase.

11. International Visitors

My Amazing Brain is based in the United States. If you access the website from another country, information may be transferred to and processed in the United States, where privacy laws may differ from those in your location.

12. Changes to This Privacy Policy

We may revise this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last Updated” date.

Your continued use of the website after an update means that you acknowledge the revised Privacy Policy.

13. Contact Us

Questions or requests concerning this Privacy Policy may be submitted through:

My Amazing Brain LLC Website: www.myamazingbrain.org Contact form: www.myamazingbrain.org/contact